Los Angeles based designer Frame quickly came onto the scene with their incredibly cut denim back in 2003. Bringing European sensibilities, Swedish founders Erik Torstensson and Jens Grede had a very clear goal from their inception: to “create the perfect pair of jeans”. Fast forward 10+ years later and it’d be hard to argue that they didn’t accomplish their goal. With many cuts to choose from – everything from skinny to the looser fitting boyfriend – Frame has something for any body type.
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