Hailing from Paris, IRO channeled their love of rock and roll into clothing design and have continued to create trends as opposed to follow them. Working on both mens and womenswear, IRO is comfortably cool and focused on the forward while still remaining wearable and not too avant garde. Their clothing often has a vintage feel to them and remain effortless and nonchalant. It’s no wonder they’ve found success and a regular following from celebrities like Kate Moss, Gwyneth Paltrow, and Scarlett Johansson to name a few.
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